Our Mission
We help professionals move beyond Q&A to story-driven, ethical interviews. Our courses synthesize journalism, UX research, HR storytelling, and documentary practices tailored for Canada.
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Team Philosophy
We build capacity through guided practice, reflective debriefs, and peer coaching. Our facilitators model curiosity, humility, and evidence-based feedback so learners can practice safely and apply immediately.
- People first: dignity, consent, and context drive every interaction.
- Craft meets rigour: stories shaped by ethics, data, and purpose.
- Progress over perfection: iterate, measure, and share learning.
Timeline
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2018 — Roots in newsroom mentorship
We began by coaching new reporters on narrative structure and sensitive interviewing.
2020 — From newsroom to research
Expanded into UX research, introducing consent-first protocols for remote sessions.
2022 — Canada-wide cohorts
Launched cohorts across provinces with bilingual resources and inclusive language.
2024 — Assessment-backed curricula
Built diagnostics to map interviewing skills to course pathways.
Values
- Respectful interviewing: consent, context, and care.
- Clarity over jargon: techniques you can apply tomorrow.
- Accessibility: plain language, transcripts, and support.